Tuesday, June 8, 2010

The easy choice, is not the best choice, but it may be yours

It is simply easier for an "average" consumer to walk in here:

Or buy into the bells and whistles presented in a speech like this:

Rather than understand the significance of REAL innovations & features (lending to the true progression of mobile and cloud based computing,) presented in keynote speeches like these:

It is perhaps very unrealistic to expect any, potentially less discerning consumer, to sift through the varieties of devices available online, < typical, online, Android/GSM News > featuring an "open architectured" OS; structured and poised to FULLY capitalize on all emerging trends, countless advantages and REAL adoption of mobile and cloud based computing philosophies.  Versus, simply having a single, highly profitable (for the manufacturer,) and highly restricted product/device choice made for them, and touted as "The Best": i.e. http://www.apple.com/iphone/.

An unabashed dependency on a (temporary) lack of understanding or even laziness, is permitting Apple's business agendas and clever, slight-of-hand marketing, to continue offering one and only one handset alternative; with, less capabilities, less flexibility, less storage, HIGHLY restricted application development ecosystems, less choices for mainstream-media and entertainment providers, along with less reliability and value through the use of exclusive contracts with an extremely, unprepared, North American carrier.

<Should be a blatant red flag, from day one, for any cell phone consumer, when a manufacturer only supports the use of their GSM ("Global System for Mobile Communications") mobile device, when and if distributed, fully "locked", to one and only one carrier in any given region.  There is a reason the European market would not stand for such exclusivity, or "fully locked" distribution; as they are much more experienced & educated than their, North American counterparts, where related to the use of GSM, mobile devices.

Admittedly, their knowledge stems from a necessity to depend on these GSM networks many years (over a decade,) before they were popular or utilized in the States; due in large part to many of Europe's aging and sometimes, unexpandable, land-line, telephone and data infrastructures.  Picture trying to rerun or replace every, antique telephone cable within the, historical, city limits of a Venice, Italy.  Additionally, GSM offered a mandatory, UNLOCKED, ease of carier transitions, via a simple SIM card exchange; lending itself perfectly for roaming from carier to carier and country to country within a consumer environment unable to depend on isolation.  

Don't be attracted to the distorted version of GSM technology, Apple & AT&T are attempting to make you comfortable with.  Such limitations, continue to fly directly in the face of the technologies original purpose and value.>

Your hat has to be off to any marketing which can effectively convince "fan boys" that less, really is more!  I'm just not sure this is a legacy Apple will be happy leaving to the revolution of mobile computing; when hindsight really is 20/20.  Might be time for a true changing of the guards within Apple, before it experiences a repeat of the late 1980's PC revolution; which Apple also helped inspire; given the fact, and not so ironically, Apple is once again dependent on the same mistaken philosophies enforced by the same CEO which is now back in the driver's seat.  ...buckle up!

Slight-of-hand, worked VERY well for converting MP3 users (iPod owners) to sibling branded (Macintosh) Laptops; however, mobile computing offers a much more complex, diversified, slippery slope.  This isn't simply a device choice, or an opportunity to cross pollinate consumers to a broader product line.  It is a new revolution in computing and technology.  And I am not talking about a new type of phone!  All users, will eventually understand, the combined impact the devices share, thanks to the sum of the parts they access and unify via the Internet.  

Mobile computing is a new paradigm thanks to connectivity, CPU power, code and storage located beyond the confines of the device; not due to a well designed touch screen interface.  Once Apple's typical consumer catches on to this, Apple is in trouble if it continues down it's current path.

An eventually educated, fickled consumer is not someone to trifle with.  Apple had better keep hoping their stores and Keynotes are the "average consumer's" or "fan boys" only outlet for learning and understanding the full-potential and direction of mobile computing, the cloud and open architecture ecosystems.

< For a more detailed explanation/breakdown of the, now typical, "Slight-of-hand" marketing, most recently presented by Apple, at yesterday's keynote speech, given by Steve Jobs, during this years WWDC (World Wide Developers Conference); refere to my previous Blog Entry: "iPhone fell far from the tree of innovation".  >

* If each of the topics, manufactures and technologies explained within this blog post were completely new to you as a consumer, it would require about 4-1/2 hours of video viewing, reading & shopping to fully grasp the nature and benefits of the implied suggestion to not support Apple's current product line and business practice.  Quite frankly, 4-1/2 hours is just to long to expect a person to spend making a decision about a phone.  (I would venture to guess most folks spend less time deciding on a car.)  Therefor, ENJOY YOUR NEW, Apple i-Phone! :-)
Honestly, I doubt you'll be disappointed.  ...this year.


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