Friday, June 25, 2010

Rubber Buggy iPhone Bumper (10x fast!)

"Rubber bumper" your iPhone or it may kill your call!
(Familiar though - "Rubber baby buggy bumper" - 10x fast!) 
Apple's been pushing this product, The iPhone 4 Bumper, for its' new phones; now we know why!

"The most prominent complaint on Thursday, were customers noticing that touching the seams of the antenna band that runs around the iPhone 4--particularly when holding the iPhone 4 in their bare left hand--interrupts reception, slowly causing the phone to lose its signal."
To read all the details on this complaint and this early, 3rd party testing, click here

Apple confirms, with this response
"Gripping any phone will result in some attenuation of its antenna performance with certain places being worse than others depending on the placement of the antennas. This is a fact of life for every wireless phone. If you ever experience this on your Phone 4, avoid gripping it in the lower left corner in a way that covers both sides of the black strip in the metal band, or simply use one of many available cases."

Even without these reception issues surfacing; it seemed a bit of an odd design choice to wrap a entire phone in an external antenna; which was meant to then be directly held by the end user. Despite the assumption by most, typical cell phone radiation is unlikely to cause lasting damage to humans; radiation from phones (especially when in close proximity to the antenna,) is proven to cause a "warming of the skin tissue". Therefor, articles like these, "How Stuff Works" , caution folks to "Use a phone which places the antenna as far away from you as possible." ...Ouch!

At least there are no complaints of needing to, "Rubber bumper your iPhone or it may kill you!" ...YET! :-S

Concerns like these, might give rise to folks only purchasing phones from the actual phone manufactures. Or at least seek devices manufactured directly by makers who have longer histories of cell phone manufacturing, and the related years and years of extensively tested, numerous designs. The types of company's with internal R&D, and those whom are able to include supporting components they actually designed and manufactured.  These types of company's are called "Development Manufacturers (ODM) and Electronic Manufacturing Services (EMS) providers"

Ask a consumer which company made their mobile phone, and they are likely to answer with the name written on the product, such as "Nokia" or "Motorola." But the reality is that the handset likely was made by a contract manufacturer whose name the consumer has never heard. Indeed, a shade over 30 percent of mobile phones produced in 2009 were built by such Original Design Manufacturers (ODMs) or Electronic Manufacturing Services (EMS) providers.

However, a consumer is better off sticking with brands that provide much more in-house support, design and manufacturing of the components they utilize within their devices.  Manufactures such as the following:
  • Sony / Ericson
  • Samsung (Makes both the iPhone CPU and invented their "Super AMOLED" displays.)
  • Motorola
  • LG
  • Panasonic (Extremely popular in Europe, even though few are distributed in the U.S.)
  • Nokia (The most popular cell phone brand in the world)
  • Etc...

Understanding that very few of these manufactures make their own display technologies. And even fewer still make their own CPUs or Dedicated Graphics Processing solutions or the wireless communication chips and radios within the phones. However, all of them have an order-of-magnitude more experience than a "computing company", who has relatively recently entered the cell phone market, and merely submits a design solution to the lowest bidding chinese manufacturer, and then proceeds to fill the phone with commercial-off-the-shelf components, made by numerous other companies. 
Such as:
  • Apple
  • Dell
  • Etc...

The one thing a company like Apple can claim is the internal or single handed development of their OS (opportunity system). However, you will find this one claim to fame is the primary reason this particular product is avoided and unattractive to so many end-users and perhaps more troubling, developers and content providers.

Given the fact Apple can claim an exclusive ownership and distribution of their own Operating System, they use this exclusivity to control who can develop an application, what one tool (another product made only by Apple,) which can be used to author the application, and which store (Apple's own iTunes,) a user must depend on to buy not only all application sold on the device, but alos all mainstream media you wish to download and play with your device.


1 comment:

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